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A new documentary, "Game Over – The Fall of Credit Suisse," premieres in Swiss cinemas, detailing the bank's troubled history from a scandal in 1977 to its collapse in 2023. Director Simon Helbling faced pressure to suppress the film, emphasizing the importance of addressing the bank's legacy for Switzerland. Meanwhile, the KOF forecasts modest economic growth of 1.4% for 2025, contingent on stable international trade relations, with an upward revision to 1.9% for 2026 driven by EU stimulus packages.
Nestlé S.A. faces significant challenges as its share price has halved since 2021, returning to levels seen a decade ago. New CEO Laurent Freixe has warned of lower growth projections and increased marketing budgets, which may further erode margins. The company is also considering spinning off its bottled water division, reflecting a strategic shift from previous leadership that prioritized unsustainable margin requirements.
Nestle SA's stock has plummeted 25% this year, prompting J. Stern & Co. to increase its holdings, deeming the shares "far too cheap." Following the ousting of its CEO and reduced sales guidance, analysts are cautiously optimistic about a turnaround under new CEO Laurent Freixe, with expectations of a 20% stock rise in the next year. Despite the challenges, market sentiment suggests the selloff may have been excessive, particularly given Nestle's strong product portfolio in coffee, pet care, and nutrition.
2024 has been a tumultuous year for the food and drink sector, marked by significant changes such as Nestlé's leadership transition and Unilever's decision to separate its ice cream business. The European Deforestation Regulation faced delays amid industry panic, while ultra-processed foods drew increased scrutiny. Meanwhile, the rise of GLP-1 drugs promises to reshape consumer eating habits, and the plant-based market shows signs of recovery after a downturn.
Nestlé's new CEO, Laurent Freixe, is implementing a corporate restructuring plan that has yet to gain the confidence of the stock market, despite its sensible approach. The company's shares have plummeted nearly 40% over the past three years, raising concerns among Swiss investors, as Nestlé is a significant component of many pension fund portfolios.
Nestlé"s new CEO, Laurent Freixe, plans to enhance the brand"s growth by increasing marketing investments to 9% of sales and implementing cost-cutting measures to save at least CHF2.5 billion by 2027. The company will also operate its water division as an independent unit starting January 1, 2025, while aiming for organic sales growth of over 4% in the medium term.
Nestlé"s new CEO, Laurent Freixe, has unveiled a strategy aimed at steering the company back on course, which includes significant cost savings of 2.5 billion francs. Additionally, he plans to spin off the water business as part of this restructuring effort.
Nestle SA has lowered its medium-term profitability target, now aiming for a trading operating margin of 17%, down from the previous goal of 17.5% to 18.5%. The company also announced plans to spin off its water business into a standalone entity as new CEO Laurent Freixe addresses the slowest growth in decades. Sales are expected to rise by 4% or more in a normal operating environment, contrasting with the mid-single-digit growth forecasted for 2025.
UBS's acquisition of Credit Suisse has raised concerns about its dominance in the Swiss banking market, prompting discussions among regulatory authorities, including the Price Supervisor and the Competition Commission. Complaints from the public and businesses regarding potential negative impacts on competition were addressed, although no formal agreements were reached. The authorities emphasized the need for ongoing communication, particularly regarding credit interest rates, while deciding to postpone a proposed Memorandum of Understanding.
Laurent Freixe
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